Special Lecture - Marketing Management for Lawyers

On April 9, 2015, the students of SOL, ITM University, Gurgaon had an exciting opportunity in knowing about the marketing strategies which may be adopted to ‘market’ their professional skills through a enthralling lecture delivered by Ms. Abha Kashyap, CEO, Med Spa. Med Spa is organization consisting of medical professionals who have expertise in cosmetic and plastic surgeries. She holds an MBA from University of Massachusetts, USA and CSS in Administration & Management from Harvard University, USA. She is also pursuing her Law from Delhi University. Why should lawyers be trained in marketing management was her leading question? As per Bar Council of India Rules, lawyers cannot advertise about their profession but can they ‘market’ themselves? Can they do it without their logos? Can they succeed in doing so utilizing human senses? Yes, they can she says. With the help of religious texts and numerous advertisements, she explained as to how the senses play a vital role in a marketing campaign. She emphasised that just like the companies gauge the taste of their customers, a good lawyer must be able to assess the needs of his clients and provide appropriate services. With a lively presentation, she commanded rapt attention of the students, followed by their active participation.