Tuesday, May 18, 2021

After Covid: Phoenix like Rise for India- A Mission

India is in turmoil. Despair all around. Snake-like rise in Covid cases during April'21 has caught everyone by surprise. Medical infrastructure is under immense stress. The current surge in cases has happened due to new variant of corona virus, which is highly infectious, and has seen hospitals run out of beds and oxygen and families of patients for medicines. According to WHO, India now accounts for 46% of world's new cases and a quarter of deaths due to virus. From being a vaccine and medicines/PPE kits provider till March end, our country has turned into receiver of international aid within one month.

Situation Analysis: India and the world is caught with surprise

A report in Indian Express dated 18th March had stated that temporary hospitals built during 2021 to tackle the corona crisis were being dismantled and ventilator manufacturers facing closure. And see how the situation turned drastically in April (golden line in the graph shows the intensity of the second wave and the black the first wave), proving all forecasts and predictions wrong.

Source: Prof. ShamikaRavi@ShamikaRavi

Many lives have been lost due to the fury caused by double mutant. Infrastructure is under immense pressure and the times of lockdown are back. Again we have the migrants' problem to deal with. Students also are experiencing stress. Number of active cases are expected to peak, but not before mid-May. Immense loss to economy, which was expected to grow (as reported in last week of March) by about 11.5-12% in 21-22.

The NorthCap University Initiatives: Presently, the university is closed. Like during the first wave, the institution is engaging with the students in online mode, using technological tools. Minor exams have been conducted in online mode only. Necessary support is being provided to students and faculty during this period. Verified addresses are also being provided for sourcing essentials like oxygen, beds, medicines, Plasma etc.

Future Direction for the Country: Faced with faith-accompli, our country has to cope with all determination and collective efforts. We have to face today's uncertainty with all our strength. Masking, sanitising, vaccinating have to be our weapons. We have to respect the law and continue with Covid-appropriate behaviour. Most important, young have to stay safe, lest they infect the elderly at home. Today, not only our immunity but also spiritual strength is under test. Many organizations and individuals are helping the hapless during this crisis. This gives courage to one and all. There are so many stories of help emerging, almost regularly. Now, as a country, we have to not only recover as fast as possible and prevent any fresh wave of infections, but also rise like Phoenix and become a giver to the world community in the next three years. That should be the mission!

Prof S.K.Breja

Distinguished Professor
(Strategy and SCM)

School of Management

Tuesday, April 20, 2021

Outcome Oriented Curriculum for Employable Commerce Graduates

The NorthCap University has taken several initiatives to make the commerce undergraduates experience worthwhile. While keeping in consideration the recently introduced Learning Outcome Based Curriculum Framework (LOCF) for commerce education, the curriculum is designed to equip students with expertise, values, and attitude. As the millennials require practical knowledge and hands-on learning for better employability, a mandatory internship has been a part of the syllabus to expose students to the varied requirement of industries and start-ups. The students are motivated to opt for different projects and data collection surveys to develop their research acumen. The syllabus of subjects for instance Accountancy, Taxation, Entrepreneurship is developed to inculcate interdisciplinary approach among the students. Introduction of General Electives, Skill Enhancement Courses and Discipline Specific Elective courses under Choice Based Credit System(CBCS) would enhance the scope of their careers. The curriculum is revised by domain-specific faculties in consultation with industry experts to keep students abreast of the latest changes in business environment and to attain skills following the current demands of the industry. The inclusion of case studies and simulation activities adds value to the conventional mode of studies. Frequent guest lectures from corporates and alumni gives an insightful experience to the undergraduates. Moreover, recent initiative of blended learning through MOOC courses offered by reputed national and international universities enrich the cognitive abilities of students and make them ready for campus placements. The endeavours of the university have made commerce education the first choice among various undergraduate courses.

Dr. Deergha Sharma is working as Assistant Professor in The NorthCap University. Her area of interest are Banking, Financial management and Stock market Operations.

Dr. Deergha Sharma
Assistant Professor 
Banking, Financial management 
and Stock market Operations
The NorthCap University Gurugram

Wednesday, March 24, 2021

Why Spring is a popular Java Framework?

The NorthCap University is highly focused on career based specialization for its students and one of such specialization is Java Full-stack where one handles both back-end development tasks such as database, frameworks, servers and also front-end development. In this blog we will talk about Java Spring framework which is a back end framework but before we get into the popularity of the Spring framework in particular, let us first understand why we need to use any framework at all.

As we all know, Java is a secure and robust language for developing web applications, and there are numerous open source and proprietary libraries and APIs to support .in this regard. So why do we need a framework after all?

  • Helps us focus on the core task only.
  • Brings together years of wisdom in the form of design patterns
  • Helps us adhere to the industry and regulatory standards
  • Brings down the total cost of ownership for the application
  • Binds to a specific version of language and libraries
  • Forces us to write an application in a specific manner

Frankly, there are no silver bullets in software development and frameworks are certainly no exception to that. As a result, the context should be used to determine which framework to use for application development.

Popular Java Frameworks Available in Market

Brief Overview of Spring Ecosystem

Spring is not a new framework. In fact, Rod Johnson released the first iteration of Spring in 2002. Subsequently, the framework grew in popularity due to its intuitive handling of common application architecture issues. Specifically, Spring’s greatest strength is as a container for the application. When you create your application within Spring, Spring will manage all of the challenges of maintaining references between objects. Significantly, Spring injects dependencies before the creation of new objects. Moreover, it gives developers greater control over the application’s control flow, all while managing that flow for developers.

Spring is not only a web framework

Mistakenly, developers often refer to Spring as a web framework. However, Spring can work in any Java application, no matter the context. While Spring does provide a module and extensions for building web applications, it’s not limited to the web. Because Spring Framework could handle what J2EE couldn't in a more straightforward and lightweight manner (nowadays is called JEE).

Furthermore, Spring is well-known for being a lightweight framework. It can also be considered a framework of frameworks because it supports a variety of frameworks such as Struts, Hibernate, Tapestry, EJB, JSF, and others. In a broader sense, the framework can be defined as a structure in which we find solutions to various technical problems.

In earlier days, J2EE was intended to create Enterprise Business Components like EJBs that could be easily distributed; however, the level of difficulty required to build and maintain J2EE applications resulted in the creation of the Spring framework; since then, Spring has grown tremendously. Also, in order to deploy a J2EE application, you need a J2EE Container (back then, there weren't many options: Bea WebLogic, IBM WebSphere.). As a result, Spring Applications can be deployed in Tomcat or other Servlet containers.

Comparison table between Spring and other Java based frameworks

Advantages of Spring Framework

There are many advantages of Spring Framework. They are as follows:

1) Predefined Templates

Spring framework provides templates for JDBC, Hibernate, JPA etc. technologies. So there is no need to write too much code. It hides the basic steps of these technologies.

2) Loose Coupling

The Spring applications are loosely coupled because of dependency injection.

3) Easy to test

The Dependency Injection makes easier to test the application. The EJB or Struts application require server to run the application but Spring framework doesn't require server.

4) Lightweight

Spring framework is lightweight because of its POJO implementation. The Spring Framework doesn't force the programmer to inherit any class or implement any interface. That is why it is said non-invasive.

5) Fast Development

The Dependency Injection feature of Spring Framework and it support to various frameworks makes the easy development of Java EE application.

6) Powerful abstraction

It provides powerful abstraction to Java EE specifications such as JMS, JDBC, JPA and JTA.

7) Declarative support

It provides declarative support for caching, validation, transactions and formatting. Spring framework is an open source Java platform that provides comprehensive infrastructure support for developing robust Java applications very easily and very rapidly.

Ms. Vaishali Kalra
Assistant Professor
Computer Science Department (Full-Stack Specialization)

The NorthCap University,Gurugram

Tuesday, March 23, 2021

My journey with The NorthCap University

Since a very young age, I felt remarkably inspired by law. Witnessing my father dealing with law and order state of affairs, and serve the society every day, evoked a sense of awe and respect for the field. Raised in an environment where law was central to most consultations, the development of a legal aptitude was perhaps in-the-making long before I consciously pursued legal education. The key reasons that crystallised my plan to study law included: the incalculability of the law and its applicability in our day-to-day lives, along with the constant learning prospects. These aspects continue to motivate me in my legal field till date.

My journey with The NorthCap University (NCU) began back in 2016, and there’s been no looking back. During my graduation period which was from 2016 - 2021 , I’ve been handling litigation matters and currently specialising in technology laws at Tygar Law Corporate. The interest to learn about a assortment of laws has taken me from running across various court rooms in India to gaining international court exposure, assisting law firms, and finally, finding an exciting job placement at Kher & Kher Law Offices , all credit goes to SPA Team of the University.

Through five years of studying law at NCU, I observed a mini revolution in the development of effective pedagogy. Today, because of the vision of the Vice Chancellor, Prof. H.B Raghavendra, together with the hard work put in by the faculty, students and administration, NCU has achieved some incredible milestones for such a young university. I am honored to call this University my alma mater.

I hold great respect for all the faculty members who made conscious efforts to transition from conventional ways of teaching to encouraging students to develop higher order thinking. Be it core arts and law subjects or the wide range of electives that were offered to us, we were constantly moving ahead on the learning curve. The cooperative learning environment extended by Prof. Archana Sarma (Criminal Law), Prof. Pallavi Bajpai (International Commercial Arbitration), Prof. Vaiji Raghunathan (Advance Contract Drafting), Prof. Priyanki Gupta (IBC Law), and Prof. Pushpesh Pant (Media & Sports Law) amongst many other brilliant faculty members instilled in me a deep and lifelong appreciation. During my time at NCU, I received a gamut of unique academic exposures including being a part of research centres at University, attending various Legal Aid Camps, Moot Court Competitions and National Client Consultation Competitions, a member of the Editorial Board of NCU Law Journal and various other National Conferences.

As our faculties encouraged us to intern from the very first year of law school, it gave us a prospect as students of law to a get an acumen into what it truly feels like to be a lawyer. I usually opted for non-normative internship opportunities that I am convinced helped me in bringing a transformational change and opened my mind to explore different legal fields. Although my role as an intern with respect to handling matters was narrow, the experiences were helpful in ratifying my interest in law.

An exciting opportunity came my way when NCU School of Law collaborated with the District Legal Services Authority for a Cyber Security Week and I considered myself really lucky to be selected. It was one of the most enriching experiences to represent NCU/India and to work with outstanding members of the DLSA Authority including Shri. Pardeep Chaudhary, who continues to be my mentor and source of inspiration.

NCU introduced me to some of the best peers possible, in the most conducive culture. A big thanks to each and every student of the Class of 2016 for being truly remarkable! I think the culture amongst students at NCU is very positive and the value of “we” is commendable.

It was the little things as much as the big moments that made memories of law school utterly unforgettable. I remember one night before exams, some really talented students took night sessions to revise the courses for the benefit of all. Absolutely everyone from the batch used to be there. It reflected an empowering culture amongst students that prevails across NCU. Another cherished memory is from a time when I was elected as the President of Legal Aid Society and the society planned to organise ‘Legal Aid Camp’ for the first time outside Campus. We sent out a mail requesting for volunteers and around 150 students from across all the batches and schools of NCU came together and helped the society organise the event. These incidents continue to have a deep impact in my life. So, to ambitious young budding lawyers, I would say: all of us have a surreptitious superpower—our mindset. An individual with a growth mindset can principally have the power to stretch and stick to a situation even when it’s challenging, which I feel is extremely important and valuable for a lawyer.

During graduation, I started working with some of the most hardworking litigators in Delhi. It was a noteworthy learning experience working alongside Mr. Narinder Hooda. I was also retained by Y.P Associates, which provided a very valuable organisational experience. Consequently, I switched to independent practice where I was empanelled with innumerable real estate and tech companies. Working as a part of litigation and corporate teams and then an attempt at independent practice has cumulatively helped me in identifying, analysing, drafting and challenging key legal issues in a thorough manner.

The decision to work as an in-house counsel came in furtherance of my interest to explore a variety of laws. I didn’t want to resist myself to one certain field of law and was convinced that an in-house role is more suitable for me. After several months of looking for opportunities and applying at various organisations, my job application was acknowledged by Kher & Kher Associates.

I am elatedly looking forward to this new voyage!

Amardeep Chahal
16llb007, Batch (2016 – 2021)
The NorthCap University Gurugram

Tuesday, March 16, 2021

NexGen Emerging Scops in Augmented Reality (AR) and Virtual Reality (VR)

Have you ever had one of those late-night thinking sessions where you sit and wonder what exactly is reality? No, I’m not talking about the literal meaning of life, this blog is not to drown you in a pool of existential crisis. By definition reality means the state of things as they actually exist. Now what if I told you reality can be whatever you want without you needing to snatch the reality stone from thanos. All you need is some correct guidance and an in-depth knowledge of AR and VR, that is augmented reality and virtual reality and we at NorthCap University Gurugram are here to cater to your imaginative endeavours.

Augmented reality and virtual reality may seem like similar sounding terms at first but in essence there’s a lot more to each of these technologies. Augmented reality adds digital elements to a live view often by using the camera on a smartphone. Examples of augmented reality experiences include Snapchat lenses. Your favourite Instagram filters use Augmented reality to craft out those gorgeous looking photos. Remember the summer of 2016 when the whole world was catching pokemons with their phones? That was one of the first major breakthroughs of augmented reality when Pokemon Go took the world by a storm. Virtual reality on the other hand implies a complete immersion experience that shuts out the physical world. Using VR headsets such as google cardboard or oculus rift users can be transported into a number of real worlds and imagined environments such as the final level of god of war 3 or riding buckbeak as Harry Potter and exploring the grounds of Hogwarts in the comfort of your living room.

Like I mentioned in the start of this blog the scope of AR and VR is as vast as the horizons of your imagination. Currently the most widely accepted use of AR and VR is for games, leisure and entertainment. The demand for VR games has seen a paradigm increase with the recent technological strides made in the industry. E-commerce and retail is another area which has greatly benefited from augmented reality and will continue to do so in upcoming years. AR apps let shoppers interact with products and help in creating personalized shopping experiences. Lenskart was one of the first apps in India that implemented this by allowing users to try the look of frames through their selfie camera and considering that most of you reading this are wearing frames from Lenskart, I don’t have to explain how AR helped them to become industry leaders. Interior designing, landscaping and urban planning is another field which has reaped the benefits of AR. Apps like IKEA Place not only help to measure objects and walls but designers and owners can also test colours and other ideas to calculate the necessary materials and labour costs. Tourism and travel is another industry that has begun to use AR. Tourism involves various transportation modes, hotel bookings, hospitality, tours and sightseeing, local experiences like cuisine or festivals, souvenirs, etc. Therefore, the industry abounds with augmented reality business opportunities. Google maps got an AR update recently to allow the users to view streets through their smartphone’s camera and the directions appear on their screens. Education and training is yet another field that has implemented this technology to greatly enhance the learning experience. AR technology makes schooling more interactive, engaging, and efficient. For instance, with AR applications, students can observe a 3D galaxy on their tablets or witness an extinct animal come to life. VR will help students to see scientific breakthroughs from the scientists’ perspective or even make the discoveries in a virtual lab themselves. Lastly I would like to talk about the scope of AR and VR in healthcare because the need for survival transcends all other needs. The healthcare industry is a Petri dish for augmented and virtual reality business ideas. AR apps are already used for a variety of tasks, from helping patients to identify their symptoms to enabling surgeons to peer inside a patient's body without making large incisions. A combination of VR, gaming software, and medical imaging procedures already offers simulation capabilities and detailed organ maps. Surgeons will be able to plan ahead and avoid previously unforeseeable issues. That’ll minimize invasive procedures, reduce complications for the patients, and promote faster recoveries.

With AR and VR finding their use in a plethora of industries, the demand for its development has increased manifold. Observing this ever widening scope of AR and VR, the NorthCap university introduced a new specialization, game development with augmented reality and virtual reality where we make sure that we make your dream of becoming an AR and VR developer comes true.

Sidhant Gumber By 19CSU308
Augmented Reality (AR) and Virtual Reality (VR)
NexGen Emerging Scops
The NorthCap University Gurugram

Tuesday, March 9, 2021

Blending theory with practical applications of Economics through R-programming

In this fast-moving world, working on large sets of information and data has become the norm. To support the analysis of such large sets of information, R-programming as a statistical package is gaining importance. R is a programming language based freely available software environment for statistical computing and graphics, supported by the R Foundation, which is widely used among statisticians and data miners for data analysis. The software is greatly enhanced by numerous contributed packages submitted by users. Especially for economic analysis, including parameters of population, national income, among others, R package has become the go to statistical analysis environment to analyze data and come up with accurate results that can be presented in graphical format as well. To facilitate the employability of students in the industry, academia and public sector, it is crucial that they are aware of the nitty gritty of working with R-programming. In pursuit of the same, the B.A. (hons) course offered by the School of Management and Liberal Studies at The NorthCap University, offers in its programme, course titled “Statistical Programming with R”. The purpose of this course is to set a foundation for full exploitation and creative use of the statistical language for computing and graphics in R. In this course, students learn to program in R and how to effectively use R for statistical computing. The course emphasis is on data manipulation, basic statistical analysis and testing of economic theories. During the course students identify appropriate statistical methods for the data or specific problems and conduct their own analysis using R environment. Pursuing a graduate program at School of Management and Liberal Studies at The NorthCap University in Economics prepares the students to develop employability skills such as R Programming, which guides them to the path of excellence based on strong theoretical fundamentals, enriched with training of application and analysis theories and real life issues.

Mansi Vinaik
Assistant Professor
School of Management and Liberal Studies
The NorthCap University Gurugram

Monday, March 8, 2021

Marketing as a Career Choice

School of Management at The NorthCap University is highly focused on career based specializations for their students. As business, is an amalgamation of various functional areas, the school of management offers specializations in various functional areas. Marketing as a specialization or elective is one of the most demanded choice across business schools worldwide, when it comes to building of a professional business oriented career. Marketing as a career choice is preferred due to the fact that this elective choice offers a bouquet of career avenues to the future ready business marketers. Marketing as an academic function provides career choices in three broad career tracks namely Creating, Communicating and Delivering. When it comes to the Creating Track, career choices revolves around product development, brand development, research for market preferences etc. Careers in Communication Track, revolves around the portfolios of advertisement executive, media planner, content writer, search engine executive, social media manager etc. “Delivering Track” provides the career avenues in the field of sales and business development. In this track, career choices can have a platter of the job roles having inside sales, business to business sales, corporate sales, retail sales, online sales, business development, partnership alliance etc. Marketing as a career is influenced by the various technological advancements happening at a fast pace and as a result new career avenues are emerging, having integration of marketing and technology. The careers having a marketing-tech ideology includes; marketing data analyst, marketing intelligence analyst, marketing data custodian etc. Before, choosing a track within marketing, skill and competency mapping of job role vs individual is highly essential. Marketing careers are always expected to better in comparison to others, due to the fact that , businesses are always looking to hold onto their share of the market as well as expand to grab a larger chunk of the market. It is not an exaggeration to state that marketing careers attract creative and driven individuals who are passionate for “Marketing” & “Employability”. School of management ensures through live projects, experiential learning, industry oriented sessions etc. to equip the future marketers with contemporary marketing skills. It is no wonder, brands are always eager to have marketing students of school of management on their board.

Dr. Nimit Gupta, Professor

School of Management & Liberal Studies

The NorthCap University