Tuesday, March 16, 2021

NexGen Emerging Scops in Augmented Reality (AR) and Virtual Reality (VR)

Have you ever had one of those late-night thinking sessions where you sit and wonder what exactly is reality? No, I’m not talking about the literal meaning of life, this blog is not to drown you in a pool of existential crisis. By definition reality means the state of things as they actually exist. Now what if I told you reality can be whatever you want without you needing to snatch the reality stone from thanos. All you need is some correct guidance and an in-depth knowledge of AR and VR, that is augmented reality and virtual reality and we at NorthCap University Gurugram are here to cater to your imaginative endeavours.

Augmented reality and virtual reality may seem like similar sounding terms at first but in essence there’s a lot more to each of these technologies. Augmented reality adds digital elements to a live view often by using the camera on a smartphone. Examples of augmented reality experiences include Snapchat lenses. Your favourite Instagram filters use Augmented reality to craft out those gorgeous looking photos. Remember the summer of 2016 when the whole world was catching pokemons with their phones? That was one of the first major breakthroughs of augmented reality when Pokemon Go took the world by a storm. Virtual reality on the other hand implies a complete immersion experience that shuts out the physical world. Using VR headsets such as google cardboard or oculus rift users can be transported into a number of real worlds and imagined environments such as the final level of god of war 3 or riding buckbeak as Harry Potter and exploring the grounds of Hogwarts in the comfort of your living room.

Like I mentioned in the start of this blog the scope of AR and VR is as vast as the horizons of your imagination. Currently the most widely accepted use of AR and VR is for games, leisure and entertainment. The demand for VR games has seen a paradigm increase with the recent technological strides made in the industry. E-commerce and retail is another area which has greatly benefited from augmented reality and will continue to do so in upcoming years. AR apps let shoppers interact with products and help in creating personalized shopping experiences. Lenskart was one of the first apps in India that implemented this by allowing users to try the look of frames through their selfie camera and considering that most of you reading this are wearing frames from Lenskart, I don’t have to explain how AR helped them to become industry leaders. Interior designing, landscaping and urban planning is another field which has reaped the benefits of AR. Apps like IKEA Place not only help to measure objects and walls but designers and owners can also test colours and other ideas to calculate the necessary materials and labour costs. Tourism and travel is another industry that has begun to use AR. Tourism involves various transportation modes, hotel bookings, hospitality, tours and sightseeing, local experiences like cuisine or festivals, souvenirs, etc. Therefore, the industry abounds with augmented reality business opportunities. Google maps got an AR update recently to allow the users to view streets through their smartphone’s camera and the directions appear on their screens. Education and training is yet another field that has implemented this technology to greatly enhance the learning experience. AR technology makes schooling more interactive, engaging, and efficient. For instance, with AR applications, students can observe a 3D galaxy on their tablets or witness an extinct animal come to life. VR will help students to see scientific breakthroughs from the scientists’ perspective or even make the discoveries in a virtual lab themselves. Lastly I would like to talk about the scope of AR and VR in healthcare because the need for survival transcends all other needs. The healthcare industry is a Petri dish for augmented and virtual reality business ideas. AR apps are already used for a variety of tasks, from helping patients to identify their symptoms to enabling surgeons to peer inside a patient's body without making large incisions. A combination of VR, gaming software, and medical imaging procedures already offers simulation capabilities and detailed organ maps. Surgeons will be able to plan ahead and avoid previously unforeseeable issues. That’ll minimize invasive procedures, reduce complications for the patients, and promote faster recoveries.

With AR and VR finding their use in a plethora of industries, the demand for its development has increased manifold. Observing this ever widening scope of AR and VR, the NorthCap university introduced a new specialization, game development with augmented reality and virtual reality where we make sure that we make your dream of becoming an AR and VR developer comes true.

Sidhant Gumber By 19CSU308
Augmented Reality (AR) and Virtual Reality (VR)
NexGen Emerging Scops
The NorthCap University Gurugram

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