Thursday, February 26, 2015

ITM University, Gurgaon Student Competes in National Ice Hockey Championship



Avi Sharma, a student of BBA 3rd year of ITM University, Gurgaon participated in the 3rd IHAI National Ice Hockey Championship, under Junior Boys U-20 category. His team finished as Runners Up in the Finals bagging the coveted Silver Medal.

Avi Sharma has been an amateur player of ice hockey, when he was noticed by the Coach of Maharashtra Ice Hockey team. The coach was impressed by Avi’s game and offered him to play in the Maharashtra team. As there is no official ice hockey team for Haryana or Delhi, Avi has currently opted to play for Maharashtra team. The games were held at Ambience Mall, Gurgaon from 15 – 19 February 2015. He has also earlier played in the Senior category held at Ladakh in February 2015. 

Avi is now preparing hard to play in the national Ice Hockey team. 

Congratulations on your performance, Avi!

ITM University, Gurgaon – Club Fiesta 2015



Gurgaon, 20 February: With the onset of spring, comes a season for celebrations. ITM University,Gurgaon celebrated its Club Fiesta day on 20 February 2015. Various student clubs of the University organized extracurricular activities and competitions. The students in a jubilant mood turned up in large numbers to showcase their extracurricular skills. They organized several cultural programmes and game shows spread through the day. The day started with a theatrical presentation by Abhimanch, the Drama Club of the University.  This year the theme of the street play was ‘TRP in media’ and how it can slant the news, if not presented in an unbiased manner. The other attractions of the day were a photo exhibition by Lumiere (Photography club) and musical performances by Encore (Music club) and games by Crossroads (Students club). The Guitar Wars by the University Encore band got students tapping to the beat and enjoying the lively numbers. 



The Club Fiesta saw a culmination to the week-long activities organized by the Student Clubs which included technical and non-technical quizzes, mime shows, speeches and debates, technical competitions and much more.

Workshop on Digital Marketing at ITM University, Gurgaon

A Digital Marketing Workshop was organized on 21st February 2015, to empower students to take charge of their web site and make it a truly effective marketing tool. This workshop provided an understanding to the fundamentals and a step by step approach to making immediate strategic improvements to a business web-site. 23 participants benefited from the workshop in terms of:
 
·Effective Internet Marketing strategies
·Best practices of Web Site Development / Management.
·Effective Search Engine Optimization strategies.
·What Social Media Marketing tools can be deployed for a successful internet business?
·Using the power of Web Analytics to gauge success of an online website.
·Utilizing the strength of these four elements to create a successful Internet Marketing Strategy.

The first session included effective internet marketing strategies deployed by leading e-marketers. The second session on Search engine optimization strategies reviewed the basic principles and discussed the best practices of Web designing activity. Furthermore, the effective SEO strategies were discussed in addition to providing tips for optimization.

The third session on Utilizing the power of Social Media Marketing introduced the various Social media concepts, characteristics and tools. Additional discussion was carried out on Social network marketing systems & processes utilizing successful cases.  This was followed up by a talk on the latest trends in social networking and marketing campaigns.

The fourth session on Measuring success with web analytics focused on the importance of web analytics to measure business performance. Types of web analytical tools were discussed using relevant case studies. Finally the various factors contributing to the success of an online web business were highlighted.

The workshop was well appreciated by all the participants and the overall feedback was extremely encouraging. The participants expressed interest in participating in many similar workshops in future which aim to extract the maximum potential of internet in today's business environment. The workshop was facilitated by Dr. Ruchi Nayyar (Assistant Professor, SOM) and coordinated by Dr. Himanshu Choudhary (Associate Professor, SOM). 
 
Dr. Ruchi Nayyar taking the Workshop