A Digital Marketing Workshop was organized
on 21st February 2015, to empower students to take charge of their web site and
make it a truly effective marketing tool. This workshop provided an understanding
to the fundamentals and a step by step approach to making immediate strategic
improvements to a business web-site. 23 participants benefited from the
workshop in terms of:
·Effective Internet Marketing strategies
·Best practices of Web Site Development /
Management.
·Effective Search Engine Optimization strategies.
·What Social Media Marketing tools can be
deployed for a successful internet business?
·Using the power of Web Analytics to gauge success of an online website.
·Utilizing the strength of these four
elements to create a successful Internet Marketing Strategy.
The first session included effective internet marketing strategies
deployed by leading e-marketers. The second session on Search engine
optimization strategies reviewed the basic principles and discussed the
best practices of Web designing activity. Furthermore, the effective SEO
strategies were discussed in addition to providing tips for optimization.
The
third session on Utilizing the power of Social Media Marketing
introduced the various Social media concepts, characteristics and tools.
Additional discussion was carried out on Social network marketing systems &
processes utilizing successful cases.
This was followed up by a talk on the latest trends in social networking
and marketing campaigns.
The
fourth session on Measuring success with web analytics focused on the
importance of web analytics to measure business performance. Types of web
analytical tools were discussed using relevant case studies. Finally the
various factors contributing to the success of an online web business were
highlighted.
The
workshop was well appreciated by all the participants and the overall feedback
was extremely encouraging. The participants expressed interest in participating
in many similar workshops in future which aim to extract the maximum potential
of internet in today's business environment. The workshop was facilitated by
Dr. Ruchi Nayyar (Assistant Professor, SOM) and coordinated by Dr. Himanshu
Choudhary (Associate Professor, SOM).
|
Dr.
Ruchi Nayyar taking the Workshop |